About the Session

This session is designed to understand how to build a discoverable, optimized, and high-performing online presence. Whether you’re managing campaigns, product pages, eCommerce flows, or content, this session will help you think like a search engine and act like a growth hacker.

Through real-world use cases, live demos, and clear frameworks, you'll learn how Google Search actually works, from crawling and indexing to structured data and Core Web Vitals, and how you can apply it immediately to your own pages. With a focus on practical takeaways, performance impact, and technical clarity, this session ensures your team walks away with the tools to rank better and convert faster.

By the end of this session, you’ll be equipped to confidently drive organic growth, support marketing outcomes, and align better with SEO best practices across functions.

Key Highlights of the Session

Comprehensive SEO Coverage

• Understand how Google crawls, indexes, and ranks content
• Discover the difference between technical SEO, on-page SEO, and content optimization
• Learn the essentials of eCommerce SEO, mobile performance, and schema

eCommerce & Mobile-First Focus

• Optimize product listings, category pages, and image SEO
• Learn Core Web Vitals and why speed, interactivity, and mobile UX matter
• Understand schema for FAQs, reviews, and product metadata

SEO in Action

• Live walkthroughs of Google Search Console and PageSpeed Insights
• Explore real Fynd pages to identify quick wins and missed opportunities
• Introduce top tools like Schema Markup Generator and Rich Results Test

Technical SEO Demystified

• Crawl budgets, page depth, canonical issues explained simply
• Know your 301s from 404s, and what Google expects for secure, clean sites
• Improve discoverability without developer dependency

Whether you're optimizing for awareness, conversions, or performance, this session gives you the SEO edge to drive measurable growth. Because SEO isn't just about ranking, it's about results.